When you’re buying for your business, navigating the wholesale world can sometimes feel like learning a new language. From ‘packs’ to ‘SKUs’, there are plenty of industry terms that every retailer needs to know to shop smart and stock confidently.
Understanding these key phrases isn’t just useful, it’s essential. It helps you make informed buying decisions, manage stock efficiently, and communicate clearly with suppliers. Whether you’re new to wholesale fashion or simply want to sharpen your knowledge, this quick glossary breaks down the terms you’ll come across most often, what they mean, and why they matter for your business.
Term-By-Term Glossary
Packs
In wholesale fashion, clothing is usually sold in packs rather than as individual pieces. A pack contains a set number of garments in mixed sizes, for example, four dresses in sizes 10-16. This makes it easier for retailers to stock a balanced range of sizes without over-ordering. Understanding how packs work helps you plan your buys effectively and cater to your customers’ needs.
Price Per Piece:
The price per piece is the cost of each individual item within a pack. It’s calculated by dividing the total pack price by the number of items inside. For example, if a pack of four jumpers cost £51.80, the price per piece is £12.95. Knowing this figure allows you to calculate profit margins and set retail prices confidently, a key part of any successful buying strategy.
Ratio:
The ratio shows how sizes are distributed in a pack. For instance, a ratio of 1-2-1 might represent one size S, two size Ms and one size L. This ensures a well-balanced size range across your stock. When reviewing wholesale fashion packs, always check the ratio to make sure it matches your customers’ most common sizes.
SKU (Stock Keeping Unit):
A SKU, or Stock Keeping Unit, is a unique code that identifies each product, usually linked to its style, colour and size. SKUs are essential for managing inventory efficiently, tracking bestsellers, and organising orders. For example, a faux fur coat might be listed as SKU: NL258127. A clear SKU systems help retailers stay organised and avoid mix-ups during busy buying seasons.
Sample:
A sample is a product seen before placing a full order, allowing retailers to check the quality, fabric, and fit before buying in bulk. This is especially helpful when working with new suppliers or exploring new styles. Seeing samples ensures you’re confident in your selections and helps maintain your brand’s quality standards.
Bulk-Buying:
Bulk-buying means purchasing large quantities of stock, often at discounted rates. The bigger the order, the lower the price per unit tends to be. While this can boost profit margins, it’s important to balance savings with available storage space and realistic sales expectations. Strategic bulk-buying can help retailers maximise value without overstocking.
Trade Shows:
Trade shows are key events in the wholesale fashion calendar, where brands and suppliers showcase their latest collections to buyers and retailers. Attending events like Moda UK gives you the chance to discover new trends, connect with suppliers face-to-face, and plan upcoming seasonal buys. They’re an invaluable part of staying ahead in the fashion retail industry. At Nova of London, we attend a number of trade shows every year including Spring/Autumn Fair and Moda where we showcase our upcoming collections and give our customers the chance to order before anyone else.
Knowledge is Power
Mastering the wholesale fashion terminology makes the buying process smoother, smarter, and more strategic. When you understand what packs, ratios, and SKUs mean, you’re not just reading the product listing, you’re interpreting valuable information that helps you plan your stock, price your items effectively, and build stronger relationships with your suppliers.
Whether you’re sourcing your first collection or refining your buying process, knowing these wholesale fashion terms gives you the confidence to make informed decisions. The more familiar you become with the language of wholesale, the easier it is to spot great opportunities and stay ahead of the competition.
At Nova of London, we make wholesale fashion simple. Explore our latest collections to put your new knowledge into practice, with on-trend styles, flexible packs, and reliable service designed for retailers.
