News

Pricing is one of the most important and most challenging parts of running a successful fashion business. It’s not just about doubling your wholesale cost or matching what competitors charge. True ...

With the weather cooling and layering season started, two standout shades are taking over: Chocolate and Wine. Both rich, warm and flattering, they bring depth and sophistication to Autumn/Winter w...

When you’re buying for your business, navigating the wholesale world can sometimes feel like learning a new language. From ‘packs’ to ‘SKUs’, there are plenty of industry terms that every retailer ...

Trends change quickly; what’s popular one season can disappear by the next. But the pieces that never lose their place in the wardrobe are the basics. Simple T-shirts, neutral trousers, soft knits,...

Accessories have the power to transform an outfit from simple to standout, allowing shoppers to express their individual style with ease. Whether it’s a lightweight scarf, a structured bag, a pair ...

Colour has the power to define a season, shaping both store displays and the way customers connect with your products. For Autumn Winter 2025, the forecast is all about balance, a refined mix of gr...

We’re thrilled to announce that our app has had a complete makeover designed to make your experience smoother, faster, and more enjoyable than ever before. Over the past few months, our team has be...

We’re excited to announce that Nova of London will be showcasing at Autumn Fair 2025, the UK’s leading wholesale home, gift and fashion trade show, taking place at the NEC Birmingham from the 7th t...

In today’s fast-paced and competitive fashion landscape, one marketing tool continues to stand out for its reliability, affordability, and ability to drive real results: email marketing. For boutiq...