News

Starting or growing a boutique is exciting, but finding the right wholesale supplier can make or break your business. From keeping up with fast-moving trends to ensure consistent sizing and quality...

Spring Summer 2026 is shaping up to be a season defined by contrast, where softness meets structure, colour meets calm, and timeless staples are reimagined for the modern age. According to British ...

At Nova of London, we restock our bestsellers because they’re the styles our customers genuinely love. When something sells out quickly, it’s a clear sign that the fit, fabric and overall look just...

Bright knitwear is often treated as a strictly seasonal category, brought in for colder months and quietly phased out once the weather begins to shift. But for fashion businesses and independent bo...

We're excited to let you know that again we will be exhibiting at Spring Fair from the 1st to the 4th of February 2026 at the NEC Birmingham, where we will officially launch our Spring Summer 26 (S...

The new year is the perfect reset point for fashion businesses and boutiques. After the rush of December, January offers a chance to step back, reflect and refresh your approach for the months ahea...

Pricing is one of the most important and most challenging parts of running a successful fashion business. It’s not just about doubling your wholesale cost or matching what competitors charge. True ...

With the weather cooling and layering season started, two standout shades are taking over: Chocolate and Wine. Both rich, warm and flattering, they bring depth and sophistication to Autumn/Winter w...

When you’re buying for your business, navigating the wholesale world can sometimes feel like learning a new language. From ‘packs’ to ‘SKUs’, there are plenty of industry terms that every retailer ...