Our Return To Spring Fair 2024!

Our Return To Spring Fair 2024!

Nova of London is very excited to announce our return to Spring Fair, one of the UK’s longest-standing fashion trade shows at the NEC in Birmingham! This event stands as a hub of creativity, collab...
The Rise of AI In Fashion

The Rise of AI In Fashion

As technology has been evolving, the rise of Artificial Intelligence has sparked a transformative wave across multiple industries such as entertainment, retail and even healthcare. In recent years,...
Should I Open My Own Clothing Boutique?

Should I Open My Own Clothing Boutique?

Starting your own clothing boutique can be an exciting venture for anyone passionate about fashion, creativity, and entrepreneurship. However, it’s not a decision to take lightly. There are numerou...
Exploring The Different Types Of Jeans!

Exploring The Different Types Of Jeans!

Jeans are a wardrobe essential that never go out of style, constantly evolving to reflect latest trends while maintaining their timeless appeal. They offer versatility, with styles to suit every pe...
Social Media Tips & Tricks For Fashion Brands

Social Media Tips & Tricks For Fashion Brands

In today’s modern age, social media is more than just something used to pass the time, it’s a crucial tool used for businesses to connect, engage and promote their products and information to their...
Fashion E-Commerce Photography Tips & Tricks

Fashion E-Commerce Photography Tips & Tricks

In today’s world, e-commerce has changed the way we shop, and visuals are key to grabbing the attention of buyers in this fast-moving online space. That’s where e-commerce fashion photography comes...
Spooky Season is Coming!

Spooky Season is Coming!

With Halloween quickly round the corner, it’s the perfect time to prepare your store for the thrilling excitement of the spooky season! Our carefully compiled edit features a selection of stylish y...
Meet The Nova of London Team

Meet The Nova of London Team

Founded in 1981, Nova of London stands as one of the UK’s largest wholesalers of women’s apparel, located in the fashionable areas of East London and Manchester. We carry a wide range of beautifull...
How To Find Your Store USP!

How To Find Your Store USP!

In the crowded fashion industry, where trends shift rapidly and competition is intense, establishing a strong and unique identity is essential for success. This is where your Unique Selling Proposi...