News

In recent years, activewear has evolved from a niche segment of the fashion industry to a dominant force. With women’s activewear making up over 62% of the total sportswear market, this highlights ...

With Autumn quickly approaching, we've closely analysed the latest trends from Autumn/Winter 2024 Fashion Week! This year, designers have seamlessly blended nostalgia with innovation, creating tren...

We are delighted to announce the release of our two new wholesale clothing labels - ‘Chilli & Charm’ and ‘Stitches & Pieces’. At Nova of London, we are continuing our endeavour of bringing ...

Nova of London is going LIVE on Instagram for the first time on Friday the 2nd of August at 3pm! This is an exclusive opportunity to engage with our brand like never before.  Our team is thrilled t...

Nova of London is thrilled to announce we will be appearing for the first time at Moda, one of the UK’s longest-standing fashion trade shows! This event serves as a vital centre for creativity, col...

Visual merchandising is a marketing practice that involves creating a presentation of products or experiences using floor plans, colour, lighting, displays, and technology to attract customer atten...

In this digital age, TikTok has emerged as a powerful force in the fashion world. No longer just a platform for dance challenges and viral videos, TikTok now plays a crucial role in shaping and spr...

The essence of Italian elegance has transcended cultural boundaries and historical periods, leaving a lasting imprint on fashion and craftsmanship. At Nova of London, we are proud to stock one of t...

Animal print, with its captivating patterns and timeless statement, has caused many different opinions over time. At Nova of London, we are always thrilled and excited to incorporate animal prints ...