AW24 At Pure London In July

AW24 At Pure London In July

Nova of London is delighted to announce our return to the Pure London Show, one of the UK’s most prestigious fashion trade events! The event provides an unparalleled platform for attendees to conne...
Linen, Viscose, & Cotton Clothes Are Here

Linen, Viscose, & Cotton Clothes Are Here

Using and recognising higher quality materials in wholesale clothing has become a lot more common within the fashion industry. As consumers are looking to build higher quality wardrobes and are bec...
The Women's Summer Wholesale Clothing Buying Guide

The Women's Summer Wholesale Clothing Buying Guide

Summer is just around the corner, which means dining al fresco, garden parties, picnics, far-flung beaches, wedding season, longer days, and warmer nights—all of which call for seasonal styling. Sh...
The Benefits of One Size Clothing

The Benefits of One Size Clothing

In the world of fashion wholesale, there are various options when it comes to pack sizes and ratios, for example some styles come in sizes 8 to 16 organised in a 1-2-2-2-1 ratio and others are size...
The History Of The Little Black Dress

The History Of The Little Black Dress

  "Style endures, fashion changes," as Coco Chanel once said. There's no denying that the little black dress, or LBD, fits this description. However, where did the little black dress come from? We'...
Our New Wholesale Label - Seint!

Our New Wholesale Label - Seint!

We are so excited to announce the launch of our new label ‘Seint’. Seint has a very youthful and trend-forward focus designed for those who keep up with all the latest fashions. Perfect for express...
The Essential Trends For Spring/Summer 2024 That You Need To Know

The Essential Trends For Spring/Summer 2024 That You Need To Know

As Spring approaches, we've carefully examined the latest fashion trends from Spring Summer 2024 Fashion Week. Check out our curated list of our wholesale items that are sure to keep your stores on...
The Rise of Athleisure Fashion

The Rise of Athleisure Fashion

In recent years, the way we dress has undergone a significant transformation, as the boundaries between activewear and everyday attire have blurred, creating what we know as ‘Athleisure’. In The B...
Make Your SS24 Pre-Orders At 2 Shows!

Make Your SS24 Pre-Orders At 2 Shows!

Nova of London will be returning to the Pure London Show and for the very first time, we are going to be exhibiting at Harrogate Fashion Week! In just a few days, we're excited to bring our latest ...