News

Relabelling is a popular business model for fashion brands of all shapes and sizes. It describes when brands buy wholesale clothing (garments made and sold in bulk), remove the original label, add ...

Whether or not retailers—online and high street—should be embracing plus-size fashion and championing size inclusivity is no longer a question. It’s a necessity.  The body positivity movement conti...

Welcome to your guide to wholesale fashion. There is a huge market out there for wholesalers and entrepreneurs alike. Whether you are looking for a new line of clothing to bring new life into your ...

The Pure London Show is back and bigger and better than ever! From the 12th to the 14th of February Nova of London is in attendance! Pure London is the largest and leading fashion trade show in the...

Party season is finally upon us! The time is here for Christmas parties, family get-togethers, and celebratory night-outs. With a fresh new outfit needed for every occasion, now is the time in whic...

The weather’s getting colder, the nights are getting darker, and the shops are getting busier which can only mean one thing… It’s nearly that time of year again. And what time of year is that? Chri...

At the start of the month we had our highly anticipated curve photoshoot for the Autumn and Winter fashion season! With the photos taken and the stock in, the plus-size styles are now live on the w...

If you’ve got a keen eye or just love hanging out on our website, you may have noticed we’ve started the live launch of our Autumn Winter 2022 collection. Expertly designed by our London in-house d...

The Pure London Show was back earlier this week and despite the record-breaking heat, was in full swing! In the iconic and beautiful Olympia building in Kensington, brands, buyers, and wholesalers ...