News

Trends change quickly; what’s popular one season can disappear by the next. But the pieces that never lose their place in the wardrobe are the basics. Simple T-shirts, neutral trousers, soft knits,...

Accessories have the power to transform an outfit from simple to standout, allowing shoppers to express their individual style with ease. Whether it’s a lightweight scarf, a structured bag, a pair ...

Colour has the power to define a season, shaping both store displays and the way customers connect with your products. For Autumn Winter 2025, the forecast is all about balance, a refined mix of gr...

We’re thrilled to announce that our app has had a complete makeover designed to make your experience smoother, faster, and more enjoyable than ever before. Over the past few months, our team has be...

We’re excited to announce that Nova of London will be showcasing at Autumn Fair 2025, the UK’s leading wholesale home, gift and fashion trade show, taking place at the NEC Birmingham from the 7th t...

In today’s fast-paced and competitive fashion landscape, one marketing tool continues to stand out for its reliability, affordability, and ability to drive real results: email marketing. For boutiq...

Seasonal transitions can be one of the trickiest times for clothing businesses. Whether you’re moving from summer into autumn, or winter into spring, these periods often bring unpredictable sales p...

When starting a retail business, one of the most important decisions you’ll make is how to source and manage your products. Two of the most popular models are dropshipping and bulk buying, each wit...

We’re excited to announce that Nova of London will be exhibiting, for the first time, at the upcoming INDX Woman trade show, taking place from the 20th to the 22nd July 2025 at Cranmore Park, Solih...