News

At Nova of London, we restock our bestsellers because they’re the styles our customers genuinely love. When something sells out quickly, it’s a clear sign that the fit, fabric and overall look just...

Bright knitwear is often treated as a strictly seasonal category, brought in for colder months and quietly phased out once the weather begins to shift. But for fashion businesses and independent bo...

We're excited to let you know that again we will be exhibiting at Spring Fair from the 1st to the 4th of February 2026 at the NEC Birmingham, where we will officially launch our Spring Summer 26 (S...

The new year is the perfect reset point for fashion businesses and boutiques. After the rush of December, January offers a chance to step back, reflect and refresh your approach for the months ahea...

Pricing is one of the most important and most challenging parts of running a successful fashion business. It’s not just about doubling your wholesale cost or matching what competitors charge. True ...

With the weather cooling and layering season started, two standout shades are taking over: Chocolate and Wine. Both rich, warm and flattering, they bring depth and sophistication to Autumn/Winter w...

When you’re buying for your business, navigating the wholesale world can sometimes feel like learning a new language. From ‘packs’ to ‘SKUs’, there are plenty of industry terms that every retailer ...

Trends change quickly; what’s popular one season can disappear by the next. But the pieces that never lose their place in the wardrobe are the basics. Simple T-shirts, neutral trousers, soft knits,...

Accessories have the power to transform an outfit from simple to standout, allowing shoppers to express their individual style with ease. Whether it’s a lightweight scarf, a structured bag, a pair ...