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![Join Us Live On Instagram](http://novaoflondon.com/cdn/shop/articles/WhatsApp_Image_2024-07-24_at_17.22.30_6e715b03_1080x.jpg?v=1721899610)
Join Us Live On Instagram
Nova of London is going LIVE on Instagram for the first time on Friday the 2nd of August at 3pm! This is an exclusive opportunity to engage with our brand like never before.
Our team is thrilled t...
![We Will Be At Moda For The First Time Ever!](http://novaoflondon.com/cdn/shop/articles/TRADE_SHOWS_d9ffc464-c7a8-40bd-8fb3-a5c14610812a_1080x.png?v=1721820188)
We Will Be At Moda For The First Time Ever!
Nova of London is thrilled to announce we will be appearing for the first time at Moda, one of the UK’s longest-standing fashion trade shows! This event serves as a vital centre for creativity, col...
![A Store’s Guide to Visual Merchandising](http://novaoflondon.com/cdn/shop/articles/pexels-photo-135620_1087x.jpg?v=1721299536)
A Store’s Guide to Visual Merchandising
Visual merchandising is a marketing practice that involves creating a presentation of products or experiences using floor plans, colour, lighting, displays, and technology to attract customer atten...
![The Impact of TikTok on Fashion](http://novaoflondon.com/cdn/shop/articles/Capture_9a33e6e6-486f-4c8c-bd37-ce6291e7d178_1409x.png?v=1719330330)
The Impact of TikTok on Fashion
In this digital age, TikTok has emerged as a powerful force in the fashion world. No longer just a platform for dance challenges and viral videos, TikTok now plays a crucial role in shaping and spr...
![Why Italian-Made Fashion is a Wholesale Favourite](http://novaoflondon.com/cdn/shop/articles/BV3999IT056_134510_900x_d6ad9546-9b3e-4836-a2a5-cbebc9c0ca87_900x.jpg?v=1718984867)
Why Italian-Made Fashion is a Wholesale Favourite
The essence of Italian elegance has transcended cultural boundaries and historical periods, leaving a lasting imprint on fashion and craftsmanship. At Nova of London, we are proud to stock one of t...
![The History of Animal Print](http://novaoflondon.com/cdn/shop/articles/bv246800-brown-34589_2000x.jpg?v=1717510034)
The History of Animal Print
Animal print, with its captivating patterns and timeless statement, has caused many different opinions over time. At Nova of London, we are always thrilled and excited to incorporate animal prints ...
![AW24 At Pure London In July](http://novaoflondon.com/cdn/shop/articles/TRADE_SHOWS_2ef6b0fc-bf21-4ed6-b9c6-75cb6684f0d9_1080x.png?v=1716893760)
AW24 At Pure London In July
Nova of London is delighted to announce our return to the Pure London Show, one of the UK’s most prestigious fashion trade events! The event provides an unparalleled platform for attendees to conne...
![Linen, Viscose, & Cotton Clothes Are Here](http://novaoflondon.com/cdn/shop/articles/bv245950-navy-34666_2000x.jpg?v=1716220027)
Linen, Viscose, & Cotton Clothes Are Here
Using and recognising higher quality materials in wholesale clothing has become a lot more common within the fashion industry. As consumers are looking to build higher quality wardrobes and are bec...
![The Women's Summer Wholesale Clothing Buying Guide](http://novaoflondon.com/cdn/shop/articles/1_432x.png?v=1716220351)
The Women's Summer Wholesale Clothing Buying Guide
Summer is just around the corner, which means dining al fresco, garden parties, picnics, far-flung beaches, wedding season, longer days, and warmer nights—all of which call for seasonal styling.
Sh...