News

Since Nova of London started business in the eighties, our Magic Trousers have been a bestseller! Being one of Nova of London’s longest running styles and from our ‘Made in Italy’ collection, these...

With Spring just around the corner, we’ve carefully examined the latest trends from Spring Summer 2025 Fashion Week! This season, designers have embraced a fusion of fresh, vibrant energy and timel...

Choosing the right supplier is a pivotal decision for any clothing brand, as it directly influences product quality, brand reputation, and operational efficiency. A suitable supplier should align w...

Understanding the difference between retail and wholesale is essential for navigating the fashion-buying industry. Fashion retail is all about selling directly to consumers, focusing on creating a ...

Nova of London is very excited to announce our return to Spring Fair, one of the UK’s longest-standing fashion trade shows at the NEC in Birmingham! This event stands as a hub of creativity, collab...

As technology has been evolving, the rise of Artificial Intelligence has sparked a transformative wave across multiple industries such as entertainment, retail and even healthcare. In recent years,...

Starting your own clothing boutique can be an exciting venture for anyone passionate about fashion, creativity, and entrepreneurship. However, it’s not a decision to take lightly. There are numerou...

Jeans are a wardrobe essential that never go out of style, constantly evolving to reflect latest trends while maintaining their timeless appeal. They offer versatility, with styles to suit every pe...

In today’s modern age, social media is more than just something used to pass the time, it’s a crucial tool used for businesses to connect, engage and promote their products and information to their...