News

Nova of London is very excited to announce our return to Spring Fair, one of the UK’s longest-standing fashion trade shows at the NEC in Birmingham! This event stands as a hub of creativity, collab...

As technology has been evolving, the rise of Artificial Intelligence has sparked a transformative wave across multiple industries such as entertainment, retail and even healthcare. In recent years,...

Starting your own clothing boutique can be an exciting venture for anyone passionate about fashion, creativity, and entrepreneurship. However, it’s not a decision to take lightly. There are numerou...

Jeans are a wardrobe essential that never go out of style, constantly evolving to reflect latest trends while maintaining their timeless appeal. They offer versatility, with styles to suit every pe...

In today’s modern age, social media is more than just something used to pass the time, it’s a crucial tool used for businesses to connect, engage and promote their products and information to their...

In today’s world, e-commerce has changed the way we shop, and visuals are key to grabbing the attention of buyers in this fast-moving online space. That’s where e-commerce fashion photography comes...

With Halloween quickly round the corner, it’s the perfect time to prepare your store for the thrilling excitement of the spooky season! Our carefully compiled edit features a selection of stylish y...

Founded in 1981, Nova of London stands as one of the UK’s largest wholesalers of women’s apparel, located in the fashionable areas of East London and Manchester. We carry a wide range of beautifull...

In the crowded fashion industry, where trends shift rapidly and competition is intense, establishing a strong and unique identity is essential for success. This is where your Unique Selling Proposi...