As we move into the heart of the summer season, retailers are looking to stock pieces that offer the perfect balance of style, comfort and versatility. At Nova of London, our focus is on identifying what’s next, pinpointing the styles that are already gaining momentum and those we believe will drive sales through June. Drawing from recent sales data, customer feedback, and wider market trends, we’ve analysed which prints, fabrics are resonating most with shoppers. From breathable cottons and linens to bold floral or leaf prints and effortless one-size-fits-all styles, our predictions highlight the key products set to perform strongly across both everyday wear and seasonal occasions. Whether you’re planning your next stock intake or simply looking to stay ahead of the curve, our June bestseller forecast is here to guide your buying decisions to help you make the most of the month ahead.
NL257965
Leading the way in our June bestseller forecast is NL257965, a black embroidered sundress that perfectly captures the spirit of effortless summer style. With its lightweight cotton fabric and relaxed empire-line fit, this piece is ideal for warm weather dressing, offering comfort without compromising on style. The delicate white floral embroidery along the hem and neckline adds a handcrafted, artisanal touch that continues to resonate with customers looking for pieces that feel unique and elevated. The ankle-grazing length and adjustable straps make it both flattering and versatile, equally suited for holidays, weekend outings, or casual garden parties. Already attracting attention from buyers for its easy sell-through potential, NL257965 is positioned to be a key driver of seasonal sales thanks to its wearability, timeless appeal, and broad customer reach.
NL257611
The NL257611 Multi Print Angel Sleeve Button Dress is set to be a standout bestseller this June for Nova of London, perfectly capturing the spirit of summer with its eye-catching blend of eye-catching blend of vibrant prints and feminine silhouette. The relaxed dainty angel sleeves offer a soft, flattering drape that enhances movement and comfort, while the button-down front adds a casual yet chic touch that’s ideal for both daytime outings and holiday styling. Its lightweight fabric makes it a breathable choice for warmer days, and the multi-print design offers a playful yet polished look that appeals to a wide range of customers. Easy to dress up with wedges or pair with flats or trainers, this dress is a must-have seasonal staple, versatile, trend-forward and perfect for boutiques looking to refresh their rails with something bold.
NL257440
Another predicted bestseller for June is NL257440, a breezy oversized shirt with a sophisticated pinstriped design. Crafted from an airy, soft touch fabric, this piece features a classic vertical white stripe design and is available in a neutral stone or a fresh blue colour, ideal for capturing an easy coastal, summer look. The oversized fit, short sleeves, and curved hem offer a laid-back silhouette that flatters any body shape, while the button-through front allows for versatile styling; wear it open over a vest, tucked into our matching wide-leg trousers (NL257235), or layered over swimwear for a chic beach-ready look. With co-ord dressing continuing to trend and customers seeking effortless, mix and match wardrobe staples, NL257440 stands out as a go-to item for both everyday wear and holiday wardrobes. Its timeless stripe print and flowy finish make it a feasible yet stylish addition to any June collection.
NL257235
Completing the look is NL257235, the co-ordinating wide-leg trouser, designed to pair seamlessly with NL257440 for a polished yet effortless summer outfit. Cut from the same soft-touch, light fabric also available in the same blue and stone colours paired with white pinstripes, these trousers offer a relaxed fit with a fluid drape that moves beautifully. The elasticated waistband ensures all day comfort, while the full-length, wide length silhouette gives an elevated feel that works from day to night. Perfect for everything from casual office days to holiday getaways, these trousers bring versatility and ease to any wardrobe. Whether it’s worn as part of the matching set or styled separately with a simple t-shirt or cropped blouse, they tap into the ongoing trend for co-ordinated, laid-back dressing. As temperatures rise and demand for easy, stylish pieces increases, this trouser is poised to be a strong seller alongside its matching shirt this month.
NL257864
A strong contender for June’s bestseller list is NL257864, a Damask print jumpsuit that is a boho-chic essential, this season. Featuring an eye-catching yet wearable Damask-inspired motif in earthy neutrals and muted blues, this piece taps into the continuing demand for artisanal, pattern-rich designs. The shirred bodice offers a flattering, body-hugging fit that enhances the waist while remaining stretchy and relaxed for all day wear. The halter neck strap adds a summery detail and additional support, while the wide leg silhouette creates flow and movement, perfect for warmer days. Finished with a subtle border print at the hem, it has a well-considered, elevated feel that makes it stand out on any shop floor. Easy to dress up with wedges and jewellery or down with sandals and a tote bag, this jumpsuit is a one and done outfit customers will reach for all season. With jumpsuits already proving popular in resort and casualwear edits, this adaptable style is primed to be a high-performing piece for Nova of London.
NL257854
Set to be a June firm favourite, NL257854 is a standout maxi dress that blends bohemian charm with breezy summer elegance. Crafted in a flowing fabric with an effortless silhouette, this piece showcases a striking all-over leaf print in olive and sage tones, perfectly in step with SS25’s continued love for nature-inspired motifs. The flattering V neckline at both the front and back adds a feminine edge, while the voluminous batwing sleeves bring drama and ease. An elasticated waist defines the shape without compromising comfort, making it a practical go-to for warm-weather styling. The full-length skirt with subtle tier detailing at the hem provides graceful movement, ideal for everything from resort wear to casual garden gatherings. Easy to dress up with accessories, this maxi offers impact in equal measure, positioning itself as a key bestseller this season.
WF5463
WF5463, a tiered Grecian maxi dress, is a timeless piece that epitomises summer sophistication and is sure to become a top seller for Nova of London this June. Available in classic black and soft stone, this versatile style speaks to the minimalist trend dominating the SS25 landscape while offering wear-anywhere appeal. The flowing silhouette is enhanced by a tiered skirt that adds gentle movement, while the delicate lace trim detail along the plunging V-neckline and shirred bust provides a touch of femininity and refinement. Designed with comfort and elegance in mind, the soft, flexible fabric drapes beautifully, making it ideal for hot days and balmy evenings alike. The sleeveless cut and wide shoulder straps make it perfect for layering or wearing on its own, whether styles with flat sandals for beachside walks or dressed up with gold jewellery and wedges for summer occasions. Easy, flattering, and stylish, this maxi is destined to dominate the seasonal wardrobe.
Emerging June Trends
Nova of London’s June edit is all about balancing style with substance, curated to offer standout pieces that not only reflect current trends but also deliver on comfort, versatility, and sell-through potential. From bold prints to soft neutrals, artisanal details to easy silhouettes, this month's forecast reflects what customers are truly responding to as temperatures rise. Whether you're stocking up for peak holiday season or refreshing your rails with on-trend, warm-weather go-to’s, our predicted bestsellers are designed to help you meet demand with confidence. With a strong mix of statement-makers and everyday essentials, these pieces are set to keep your collections fresh, wearable, and ready to perform through June and the rest of the summer months. Shop these top sellers here.
