Since Nova of London started business in the eighties, our Magic Trousers have been a bestseller! Being one of Nova of London’s longest running styles and from our ‘Made in Italy’ collection, these Italian trousers feature premium craftsmanship and effortlessly adapt to any occasion. Their flattering fit, stretch fabric, and stylish one-size-fits-all design make them a wardrobe essential as well as a customer favourite. Whether its for dressing up for an evening out or keeping it casual during the day, they blend extreme comfort with contemporary style, constantly evolving with the latest trends while maintaining their chic appeal. Available in a variety of colours and styles, our Italian Magic Pants are the go-to choice for timeless elegance.
Features & Benefits
Stretch Fabric - The main feature of Magic Trousers is their ultra-stretchy fabric, which adapts to the body’s shape while remaining comfortable and unrestricted.
Size Inclusivity - Featuring a one-size-fits-all design, stretching to comfortably accommodate a wide range of body sizes, from 8 to 16.
Versatile Styles - Magic Pants are available in a range of styles, from classic plain and tailored to bold patterned designs, catering to diverse tastes and occasions.
Elastic Waistband - This feature enhances comfort and flexibility, making the trousers easy to put on and take off. It also ensures a perfect fit, offering a personalised, custom-feel experience.
Wide Range of Colours and Patterns - They come in a diverse selection of colours and patterns, from timeless neutrals to bold prints, making it easy to mix and match with any wardrobe for a variety of looks.
Choosing The Right Pair
Consider Your Customer Needs- Consider where your target market is likely to wear the trousers. For formal occasions, opt for more tailored pairs with a structured appearance. For casual wear, prioritise comfort and ease. Do they like bold patterns or prints? Or prefer classic neutral colours?
Fabric- Choose a fabric that suits your customer’s lifestyle, offering the comfort and aesthetics. For example, a fabric with higher elastane content will be ideal if flexibility is a top priority, or a high cotton content for a softer finish.
Now let’s explore the diverse range of ‘Made in Italy’ Magic Pants available at Nova of London: Classic Plain Style, Animal Print, PU Coated, Flower Print, Capri, Shorts, Crushed, Camo and Cargo. Each of these styles offers something unique, catering to different tastes, occasions and fashion trends. From the sleek and versatile appeal of classic plain style or the bold and trendy statement of animal print, and the edgy sophistication of PU coated designs, our collection has something for everyone. In this guide we’ll take a closer look at what makes each style stand out and their key features, to create polished and fashionable looks.
Classic Plain Style
The classic plain style Magic Trousers (NV583) are a timeless wardrobe essential, offering perfect comfort and simple style. Designed with a soft, stretchy fabric and flattering slim fit, these trousers provide all-day wearability without compromising on style and charm. Featuring an adjustable drawstring waist and roll up cuffs, they create a laid-back yet polished look that suit workwear or casual daywear. Whether your customers are running errands, heading to the office or enjoying a casual day out, these versatile trousers are the go-to selection for a fresh and comfortable outfit.
Animal Print
Make a bold statement with the Animal Print Magic Pants (NV4248), perfect for customers who love to stay on-trend. These trousers, featuring a bold leopard print, are designed to offer both comfort and style with their signature stretchy, flattering fabric and a drawstring waist for a customisable fit. Animal print is currently one of the biggest fashion trends, adding an edgy and vibrant twist to everyday outfits. The versatile pattern comes in a variety of colours and can be worn with casual tops or dressed up for an evening look.
PU Coated
Nova of London’s PU Coated Magic Trousers (NV4286) are a standout choice for those seeking a fusion of modern style and functionality. Crafted from a flexible, high-stretch fabric with a sleek PU coating, these Italian trousers are designed to sculpt and flatter the body whole offering incredible comfort. The coated finish gives them a leather look sheen, perfect for adding an edgy and contemporary vibe to both day and evening outfits. Their elasticated waistband ensures a secure yet compliant fit, making them ideal for all-day wear. Available in different shades such as black, charcoal and khaki, they pair perfectly with oversized knitwear, tailored blazers or statement tops.
Flower Print
The cute Floral Print Magic Pants (NV3655), are a stunning option for Spring, offering a blend of colour, fashion and ease. Sourced from Italy, these trousers are made from a lightweight, breathable cotton fabric with a soft crushed texture, and provide a relaxed yet smart look ideal for the warmer months. The delicate floral print bursts with vibrant colours, adding a fresh and feminine touch to the classic magic pant. Designed with a practical drawstring waist, they ensure a comfortable, adjustable fit that will flatter any body shape.
Capri Style
Nova of London’s ‘Made in Italy’ Capri Magic Trousers (NV2985) are casual yet chic and perfect for the warmer weather. These cropped trousers feature a drawstring with a subtle glitter finish, adding a hint of sparkle to the look without being overpowering. The soft, stretchy fabric ensures a flattering fit, while the drawstring waistband provides elasticity for unbeatable comfort. Designed with practical side pockets, they’re both functional and fashionable whilst being ideal for summer getaways.
Shorts
The Magic Plain Shorts (NV1077) are a fantastic go-to for laid-back summer looks. Their lightweight, stretchable fabric ensures an easy fit while the adjustable drawstring waist provides support while flattering the body. The practical side pockets are an important feature, adding a functional touch, making them perfect for days spent exploring, relaxing by the pool or running errands in the summer heat. With a range of neutral or vibrant colours available, these shorts are an amazing summer wardrobe statement to be styled with casual vests or statement tops, giving endless outfit options.
Crushed Design
Nova of London’s Crushed Magic Trousers (NV568) from the ‘Made in Italy’ collection are a bestseller that are designed to offer effortless style without compromising comfort. Their super-stretch fabric provides a malleable fit that moves with you, while the distinct crushed texture adds a touch of relaxed sophistication that makes them stand out. Their lightweight feel makes them ideal for the Spring Summer season and can be dressed up or down.
Camo Print
The Camo Print Magic Pants (NV495) are an eye-catching alternative for those looking to be on-trend and chic as well as comfy. Featuring a bold camouflage print, these trousers bring an edgy twist to everyday wear while still offering incredible practicality. Made from a soft, stretch-infused fabric, they provide an adaptive silhouette that flows seamlessly with any movement. The drawstring elasticated waistband ensures a secure yet adjustable fit, while the breathable material keeps your customers comfortable throughout the day. Tailored for casual outings, relaxed weekends or travel, these trousers combine style and functionality with ease. Thoughtfully designed with handy side pockets, they offer convenience without compromising their cool appearance.
Cargo Design
Nova of London’s Magic Cargo Trousers (NV855) are a cool and practical choice that adjust to the body while maintaining a structured look. The buttoned side pockets add a utilitarian touch, making them perfect for both casual and active wear. Available in a range of colours, these cargo trousers combine a relaxed, charming look with everyday convenience, making them a versatile addition to your inventory.
A Summary...
Nova of London’s Magic Trousers are a customer favourite and one of our longest-running styles, consistently praised for their comfort and versatility. As part of our high quality ‘Made in Italy’ collection, these pants are designed with an elastic waistband and stretch fabric, ensuring a perfect fit and exceptional comfort for all-day wear. The one-size design adapts to various body types, making them an essential piece for any inventory. Whether dressing up or down, Magic Trousers offer effortless style, lasting comfort and will always be an essential staple.
