News

The History of Animal Print
Animal print, with its captivating patterns and timeless statement, has caused many different opinions over time. At Nova of London, we are always thrilled and excited to incorporate animal prints ...

AW24 At Pure London In July
Nova of London is delighted to announce our return to the Pure London Show, one of the UK’s most prestigious fashion trade events! The event provides an unparalleled platform for attendees to conne...

Linen, Viscose, & Cotton Clothes Are Here
Using and recognising higher quality materials in wholesale clothing has become a lot more common within the fashion industry. As consumers are looking to build higher quality wardrobes and are bec...

The Women's Summer Wholesale Clothing Buying Guide
Summer is just around the corner, which means dining al fresco, garden parties, picnics, far-flung beaches, wedding season, longer days, and warmer nights—all of which call for seasonal styling.
Sh...

The Benefits of One Size Clothing
In the world of fashion wholesale, there are various options when it comes to pack sizes and ratios, for example some styles come in sizes 8 to 16 organised in a 1-2-2-2-1 ratio and others are size...

The History Of The Little Black Dress
"Style endures, fashion changes," as Coco Chanel once said. There's no denying that the little black dress, or LBD, fits this description. However, where did the little black dress come from? We'...

Our New Wholesale Label - Seint!
We are so excited to announce the launch of our new label ‘Seint’. Seint has a very youthful and trend-forward focus designed for those who keep up with all the latest fashions. Perfect for express...

The Essential Trends For Spring/Summer 2024 That You Need To Know
As Spring approaches, we've carefully examined the latest fashion trends from Spring Summer 2024 Fashion Week. Check out our curated list of our wholesale items that are sure to keep your stores on...

The Rise of Athleisure Fashion
In recent years, the way we dress has undergone a significant transformation, as the boundaries between activewear and everyday attire have blurred, creating what we know as ‘Athleisure’. In The B...