News

We’re thrilled to announce that our app has had a complete makeover designed to make your experience smoother, faster, and more enjoyable than ever before. Over the past few months, our team has be...

We’re excited to announce that Nova of London will be showcasing at Autumn Fair 2025, the UK’s leading wholesale home, gift and fashion trade show, taking place at the NEC Birmingham from the 7th t...

In today’s fast-paced and competitive fashion landscape, one marketing tool continues to stand out for its reliability, affordability, and ability to drive real results: email marketing. For boutiq...

Seasonal transitions can be one of the trickiest times for clothing businesses. Whether you’re moving from summer into autumn, or winter into spring, these periods often bring unpredictable sales p...

When starting a retail business, one of the most important decisions you’ll make is how to source and manage your products. Two of the most popular models are dropshipping and bulk buying, each wit...

We’re excited to announce that Nova of London will be exhibiting, for the first time, at the upcoming INDX Woman trade show, taking place from the 20th to the 22nd July 2025 at Cranmore Park, Solih...

As we move into the heart of the summer season, retailers are looking to stock pieces that offer the perfect balance of style, comfort and versatility. At Nova of London, our focus is on identifyin...

When you are a boutique owner or an online clothing store, one of the most exciting (and sometimes confusing) decisions you'll face is whether to sell clothes with private or white labels. As a fas...

In the ever-evolving world of fashion retail, forecasting trends is a vital tool for staying relevant and making profit. Consumer tastes shift quickly, influenced by everything from runway shows an...