News

In today’s world, e-commerce has changed the way we shop, and visuals are key to grabbing the attention of buyers in this fast-moving online space. That’s where e-commerce fashion photography comes...

With Halloween quickly round the corner, it’s the perfect time to prepare your store for the thrilling excitement of the spooky season! Our carefully compiled edit features a selection of stylish y...

Founded in 1981, Nova of London stands as one of the UK’s largest wholesalers of women’s apparel, located in the fashionable areas of East London and Manchester. We carry a wide range of beautifull...

In the crowded fashion industry, where trends shift rapidly and competition is intense, establishing a strong and unique identity is essential for success. This is where your Unique Selling Proposi...

In recent years, activewear has evolved from a niche segment of the fashion industry to a dominant force. With women’s activewear making up over 62% of the total sportswear market, this highlights ...

With Autumn quickly approaching, we've closely analysed the latest trends from Autumn/Winter 2024 Fashion Week! This year, designers have seamlessly blended nostalgia with innovation, creating tren...

We are delighted to announce the release of our two new wholesale clothing labels - ‘Chilli & Charm’ and ‘Stitches & Pieces’. At Nova of London, we are continuing our endeavour of bringing ...

Nova of London is going LIVE on Instagram for the first time on Friday the 2nd of August at 3pm! This is an exclusive opportunity to engage with our brand like never before.  Our team is thrilled t...

Nova of London is thrilled to announce we will be appearing for the first time at Moda, one of the UK’s longest-standing fashion trade shows! This event serves as a vital centre for creativity, col...