Are you an owner of an online clothing boutique? Or maybe you own a women’s clothing shop? Well, if this is you, you will need to have plenty of dresses for your customers.
Here at Nova of London, we pride ourselves on providing informative and helpful information for retailers, store owners and traders. This is exactly why we have put this guide on buying wholesale dresses together.
In this guide, we explore different types of wholesale dresses available, what you should look for when buying dresses for your customers, and what to look for in a wholesaler.
Get ready to unlock the secrets to profitable opportunities, gain a competitive edge, and elevate your dress collections to new heights. Whether you're a seasoned wholesaler or just venturing into the fashion industry, this article is designed to be your trusted companion on the journey to success. Join us as we delve into the captivating world of dresses and embark on a journey of fashion excellence.
Why stock women’s wholesale dresses
Women's dresses are a staple in many wardrobes, making them a high-demand product. They truly are pieces of clothing that, if chosen correctly, will keep your customers coming back time and time again.
Whether women need dresses for social occasions or work, get to know the different types of dresses and which ones your customers need.
Choosing the right styles of dresses for your customers
Customer insights and market trends will help guide your decisions when it comes to choosing the right styles of dresses for your store. Are you targeting a specific demographic or a certain age group?
We highly recommend you do your marketing research. Get to know your target audience before picking the styles of dresses. Ask yourself, what dress does my customer want and need? Are they looking for stylish dresses for the weekend or smart dresses for the office? These two personas could very well be the same customer. But are they shopping at your store?
Do your customers prefer mini or maxi dresses? Do they like bright and bold colours, or do they prefer subtle nudes and muted tones? These are all valid and important questions to ask yourself when you’re exploring wholesale dresses.
Once you understand your target audience, it’s time to choose the type of dress. Let’s explore the different styles of dresses available, all right here with Nova of London…
Dresses are often differentiated by their length. The three length options are mini, midi and maxi.
Mini dresses
Mini dresses have a hemline above the knee, are super chic and a wardrobe essential! Our mini dresses here at Nova of London are available in a range of styles, catering to various body shapes. Styles include bodycon, A-line, shift, and wrap dresses.
For an evening out, mini dresses can be dressed up with bold jewellery and heels or down with trainers and a denim jacket for a more laid-back vibe.
Midi dresses
Midi dresses are an extremely popular choice for women of all ages. They are particularly great as they are easy to dress up or dress down, depending on the occasion. If you’re looking to provide your customers with a choice of skirts that will tick every box, he highly recommend stocking midi dresses!
Maxi dresses
A true staple in any wardrobe – the ever-relevant maxi dress. Maxi dresses are popular due to their all-year-round wearability. During the warmer months, they’re great on their own with a pair of sandals. In the colder months, suggest to your customers that they use a maxi dress as a layer. Pair a maxi dress with a jumper, tights, and boots for a cosy look.
Picking the right wholesaler
When buying wholesale dresses, it's important to choose a supplier that you trust. You’ll want to find a wholesale supplier who provides clothing that aligns with your brand's standards, ensures high quality, and offers the correct style of clothing for your customers. A diverse range of styles, sizes, and colours can help you cater to a wider customer base.
Another crucial aspect of choosing the right supplier is price point. Ask yourself, can you maintain healthy profit margins while still offering your custom the best price?
Finally, check a wholesaler's customer service. Good customer service can make a world of difference. You want to work with a supplier who puts their customers first. For example, do they have positive reviews? If the clothing collections purchased from a wholesaler are successful, you are likely to return, so helpful and responsive customer service goes a long way.
Remember, if you’re selling clothing from a wholesaler, you may be able to relabel the clothing.
Check out our guide on this for more information: Can I Put My Own Label In Wholesale Clothing?
Purchasing wholesale dresses for your store
Now you know what type of dresses to supply and what to look for in a wholesaler, it’s time to begin choosing the dresses for your store…
Shop All: Women’s Wholesale Dresses
Discover the best women’s wholesale clothing
We hope you found this guide to wholesale dresses helpful. If you have any questions about wholesale clothing, get in touch with us today. Someone from our team will be happy to help.
Check out our Wholesale Clothing FAQs and the Nova of London Blog for all the latest news and product updates. And for high-quality wholesale clothing collections today, including our popular Made in Italy Collection.
More articles we think you’ll love… Advantages Of Wholesale Retail Clothing | Tips For Starting An Online Boutique | How To Build A Capsule Wardrobe
