Are you starting up your own clothing boutique? Or, perhaps you’re just interested in what wholesale fashion companies do for the economy? Well, you’re in the right place.
Here at Nova of London we love all things fashion and wholesale. This is why we’ve put together this article, exploring the benefits of shopping wholesale and what companies like ours can do for businesses like yours.
Your boutique doesn’t need to be the biggest to reap the benefits of wholesale. As you expand your retail business, you’ll learn more about the industry and what you can do to help drive more revenue and user trust to your site or shop.
Wholesale vs retail
Before we explore the benefits of wholesale, let’s look at the facts. If you’re new here, you may not totally know the difference between wholesale and retail. And that’s fine. We’re here to help.
Wholesale is the process of selling goods to merchants in large quantities for resale. Fashion companies frequently buy from wholesalers in order to distribute their products to numerous retail stores or online platforms. Wholesalers usually offer discounted prices to retailers, allowing them to purchase a large quantity of products at a lower cost per unit.
Whereas retailers can be in-person stores or online platforms. They purchase products from wholesalers and then sell them to consumers at a higher price to cover their operational costs and make a profit. Hey presto, they’re in business.
Wholesale fashion: The impact it has on the economy
Wholesale fashion's impact on the economy is significant. It creates jobs, generates revenue, supports international trade, empowers small businesses, and stimulates consumer spending. Let’s explore some of these benefits of wholesale in more detail…
Aids employment
The generation of jobs is significantly helped by the wholesale fashion sector. The whole supply chain, from producers and designers to distributors and merchants, is aided by shopping wholesale.
Empowering small businesses
Independent retailers can access a wide range of affordable and trendy clothing options through wholesale companies. This allows them to compete with larger retailers and establish their presence in the market.
Generates business revenue
Each level in the supply chain supports the next, having a positive knock-on effect.
Wholesalers benefit from orders being placed by in-store retailers and online boutiques.
It’s also very useful that shopping wholesale can often mean your business can get stock at a discounted price, increasing your profit margins. This revenue not only supports the growth of individual businesses but also contributes to the overall economic performance of the fashion industry. Winner, winner!
Advantages of shopping wholesale for your business
So now we’ve covered the economic benefits, let's dig into what shopping wholesale could do for your business! Before we get stuck into the several benefits, let’s discuss one of the most important… Profit.
Without wanting to put money above all else, we understand how business works, and money is a basic necessity to a successful retailer. By embracing wholesale, retail clothing can be a game-changer for your profit potential. If you’re purchasing clothes at wholesale prices and selling them at a retail markup, your company can maximise its earnings.
Below are just a few of the key benefits of using wholesale retailers.
Choice
Shopping wholesale for your retail store or online shop gives you the opportunity to choose between a huge variety of clothing. For example, here at Nova of London, we offer a great selection of clothing for size-inclusive boutiques, with plenty of style options to choose from. It’s important to have a niche. However, it’s also important to ensure you give your users and customers variety.
Quality
Wholesale retailers often have strict quality control measures in place to ensure that the clothing they offer meets high standards. This means you can expect better quality clothing compared to fast fashion alternatives. Investing in wholesale clothing allows you to provide your customers with garments that not only look great but also stand the test of time.
Value for money
One of the biggest advantages of wholesale clothing is the cost savings. Buying clothes in bulk allows your business to take advantage of discounted prices, which means you can purchase clothing to sell at a great price.
Personalise your goods
Shopping wholesale means your business can use this opportunity to add a little personalisation. We highly recommend adding your own logo or label to wholesale clothing, it’ll help you stand out. Read our guide on relabelling wholesale clothing today to find out exactly how, why, and when you should relabel the clothing you sell.
You might be interested in… Tips For Starting An Online Boutique
Staying on trend
You’ve got your online boutique or store set up, you want to keep your consumers happy and coming back! Staying ‘on-trend’ will have a huge impact on returning sales. Our tips for this would be to do your research and pick styles you think your customers will love. There may be some trial and error, but it will be worth it once you’ve gained trust and start seeing those returning sales.
Shop wholesale with the best
We’ve got decades of experience to help you and your clothing store. Make sure you check out our How To Guides - they’re designed to make things like downloading images and combining orders simple. So you can focus on all the other factors in your business!
Check out our Wholesale Clothing FAQs and the Nova of London blog for all the latest news and updates.
Remember, when purchasing wholesale, it’s important to offer inclusive and diverse clothing. Shop our Curve Wholesale Collection today.
More articles we think you might be interested in… Understanding How Social Media Influences Fashion and Beginners Guide To Wholesale Fashion.
