Welcome to your guide to wholesale fashion. There is a huge market out there for wholesalers and entrepreneurs alike. Whether you are looking for a new line of clothing to bring new life into your online store or are toying with the idea of starting your own boutique, you will need to adhere to certain rules in the fashion industry. There are also a number of factors to consider before choosing the right clothing wholesaler for your business.
In this guide, we will cover everything you need to know about wholesale fashion, from understanding retail requirements to sizing and styles. We understand how daunting it can be to start up your own business. Don’t let this stop you. Starting your own boutique or eCommerce site is an exciting time, and you should embrace it for everything it has to offer.
First thing’s first, let’s get the basics and the legal requirements out of the way…
Who needs a wholesale fashion supplier?
When it comes to who can purchase from a wholesale site, the answer is pretty simple, as long as you have a valid business license or tax ID number, you can purchase from a wholesale fashion supplier. Those who buy from wholesale fashion suppliers are typically shop owners, market stall traders, and eCommerce sites.
However, it doesn’t mean these are the only people who can purchase wholesale. Lots of other businesses and organisations can do so. For example, fashion designers, event planners, charities, or costume designers.
Understanding legal wholesale clothing requirements
Although this can seem a little complicated at first, there are several legal requirements you will need to ensure are boxed off before starting your exciting new business. One of the first things you will need to do is legally register your business. For more details on the legal requirements, visit Small Business Administration.
Now, let’s begin our guide to buying wholesale fashion…
Tips for starting a clothing business
This is when you can really get creative and things get seriously exciting for your new clothing boutique. Below are our top tips for starting your own clothing business, including what it is exactly you should be looking for when on the hunt for a new wholesale fashion supplier.
Picking your niche
Once all of the legal must-haves are sorted, you will want to begin your clothing business by picking your niche. Finding a niche when selling clothing is crucial as it enables you to target a particular clientele with individual preferences and requirements. By focusing on a certain niche, you can customise the clothing you sell to match the needs of a market and give your clients a more individualised shopping experience.
Ask yourself, what style of clothing are you going to sell that will help you stand out in the retail market? This will naturally depend on where you operate your business from and who you want your target audience to be.
Tip: Take plenty of time to work out your who your target audience is. It will determine everything you do in business from supply to location.
Make sure you can buy wholesale clothing in bulk
It probably goes without saying, but you will absolutely need to be able to buy your stock in bulk. There are a couple key benefits of buying wholesale clothing in bulk. Let’s explore these in a little more detail.
1. It can often work out cheaper
Buying wholesale clothing in bulk can work out much better than if you purchased smaller amounts of clothing as you go. You might need to place more frequent orders and pay more for shipping and handling if you buy things in smaller quantities. You can consolidate your orders and lower the number of shipments you get by purchasing in bulk, which can help you save money and improve profit margins.
2. It ensures your products are consistent
Users on your site, or customers in your store may return to buy more of the same or a similar product. As demand increases for garments sold you want to ensure you have enough stock to keep all of your customers happy.
Find a fashion supplier with style and size options
Having lots of different style options available as a clothing retailer can help attract a broader customer base, build customer loyalty, and increase sales. Customers are constantly looking for the most recent styles because as you will likely well know, fashion trends change frequently. You can keep on top of trends and provide customers with the newest styles by providing a choice of clothing collections.
We recommend seeing our Wholesale Clothing Collections.
Find a clothing wholesaler with inclusive sizes
One of the best things about offering your customers plenty of size options is that you will be an inclusive retailer. A customer is likely to feel let down if they browse your shop or online store and their sizes aren’t readily available. This is a problem many customers face too often.
Stocking inclusive sizes sends a message of inclusivity and diversity to customers. This can help build brand loyalty among customers who value inclusivity. Stocking inclusive sizes also means you can build a positive reputation for your brand as one that values inclusivity and diversity.
Why not see our Wholesale Curve Collection - Plus Size Clothing.
Use a wholesaler who is willing to help
Here at Nova of London, we are experts in the wholesale and retail market. We offer helpful advice and have guides for every aspect of the wholesale purchasing process. Discover our How To Guides for more information. These guides cover everything from image marketing to sizing.
If you are an online retailer, you will need images to advertise your clothing. Read our how to guide on marketing images wish Nova of London for help on this.
Buy ladies’ wholesale fashion with Nova of London
We hope you found our beginners guide to wholesale fashion helpful. Why not Contact Us for more information on purchasing ladies’ wholesale clothing? We offer direct shipping at wholesale prices for your new (or already thriving) business. It’s also worth checking out our Wholesale Clothing FAQs and our handy Wholesale Clothing Blog.
Ready to shop? See our clothing collections below to begin your journey.
