Colour has the power to define a season, shaping both store displays and the way customers connect with your products. For Autumn Winter 2025, the forecast is all about balance, a refined mix of grounding neutrals and bolder, more striking palettes. Vogue’s seasonal lineup moves from ‘Mocha Mousse’, Pantone’s Colour of the Year, to shadowy darks like Cherry Lacquer as well as Autumn pastel hues. Winter brights and cool accents like icy blue and green complete the spectrum, giving retailers the chance to offer both timeless versatility and head-turning statements.
In this guide, we’ll break down the key colours set to shape Autumn Winter 2025 and share ideas for bringing them into your store, ensuring your collections feel fresh, relevant and visually appealing.
AW25 Spotlight Colours
Mocha Mousse
Pantone’s Colour of the Year for 2025, Mocha Mousse is a warm, chocolate-toned neutral that has already taken centre stage on the Autumn Winter runways. Its soft grounding quality makes it an easy-to-wear shade that feels indulgent yet versatile, working across knitwear, outerwear, trousers and accessories. Designers such as Saint Laurent, Prada, and Miu Miu have embraced this colour for its ability to deliver both understated elegance and seasonal comfort. For retailers, Mocha Mousse is a must-have anchor shade, perfect for building capsule collections, creating tonal looks, or pairing with bolder hues like tomato red or turquoise to add depth and contrast. Its adaptability ensures it will appeal to a wide customer base, making it a strong investment for AW25.
At Nova of London, Mocha Mousse is reflected across timeless wardrobe staples that retailers can easily build collections around. Our jumpers in soft, neutral tones, such as NL258507, which features an elegant lace trim, are a perfect way to bring this colour trend into everyday styling. Meanwhile, knitwear in chocolate and taupe shades adds a cosy, seasonal touch; for example, WF5575 has a comfortable crew neck paired with a beautiful argyle pattern, creating a bold AW25 statement. For buyers looking for versatile occasion pieces, our dresses in deeper mocha hues like NL258823, strike the balance between elegance and wearability, and modern outerwear including NL258110 with gorgeous brown tones provides an anchor for layering. Together, these pieces make it simple to translate Pantone’s Colour of the Year into your store offering, ensuring customers can embrace Mocha Mousse through both casual essentials and statement looks.
Powder Pink & Pastel Hues
Soft romantic pastels are making an unexpected statement for Autumn Winter 2025, with powder pink emerging as a standout shade. Seen on the runways at Khaite, Miu Miu and more, these lighter tones bring a touch of softness to the traditionally darker autumn palette. Powder pink in particular offers a fresh, feminine contrast when layered with richer shades like mocha or deep red, while other pastel tones provide a playful edge that resonates with customers looking for something new.
At Nova of London, this palette translates beautifully into our modern tops, light knitwear and even cosy coats, offering retailers versatile options that can be styled for both daywear, and occasion looks. WF5558 is a long-sleeved knitted jumper with a bold, colourful striped design that includes beautiful soft pink hues. WF5544 is another contemporary crew neck Argyle print jumper, made from soft knit materials and a gradient of pastel pinks. If you’re looking for powder pink in the heart of winter, then NL258126 is a cosy faux fur long coat with a large collar and functional buttons, giving a fashionable nod to the popular mob wife trend. These soft tones also work well as transitional pieces, making them easy to carry from late summer into autumn, and pairing effortlessly with darker seasonal staples. By stocking powder pinks and pastels, you’ll give your customers the chance to experiment with lighter colourways that feel both modern and wearable.
Shadowy Darks & Cherry Lacquer
WGSN’s Autumn Winter 25 palette embraces the dramatic power of Shadowy Darks, deep, moody tones that add depth and a hint of intrigue to seasonal styling, and among them, Cherry Lacquer is the standout colour. The rich, seductive red blends the intensity of black with the warmth of cherry, striking a balance between resilience and allure. WSGN describes Cherry Lacquer as a “dark, mysterious shade with a luxurious aura”, one that symbolises rebellion, empowerment, and the darker emotions that come with the Autumn Winter seasons.
You can tap into this trend at Nova of London, with deep red everyday dresses such as NL258800 that comprises an autumnal floral print, a breathable viscose material and transitional tassels. Burgundy knits like QED3715, made from a luxurious Chenille material and a fashionable ribbed design, are a great option for the Cherry Lacquer trend. Dark-toned coats, including NL258102, which is made from a soft, deluxe faux fur with a modern cropped design, are perfect for the colder weather and stay true to the Shadowy Dark mood.
Winter Brights
In WGSN’s Autumn Winter 25 spotlight on Winter Brights, this embraces cooler, electrifying tones that add energy and contrast to this season’s earthly base shades. Icy blue brings a crisp, frosted freshness that evokes winter clarity, think shimmering silks and soft knits in pale frosty tones, offering a chance to inject a serene pop of colour into layered outfits. Bright green, on the other hand, delivers an unexpected jolt of vitality. Its lively, verdant vibrancy stands out beautifully against the richer, darker tones of autumn, creating dynamic visual interest. These winter brights serve as perfect accent colours- use icy blue for subtle cool accents, and bright green to energise statement pieces or accessories. Pair them with grounding neutrals like Mocha Mousse or the bold Cherry Lacquer to craft balanced, modern colour narratives that catch the eye and refresh your Autumn Winter inventory.
At Nova of London, these winter brights are easy to translate into retail collections. Pastel-toned and lightweight knitwear capture the essence of both icy blue and bright green, such as QED3703, a knitted lightweight jumper with a jacquard heart design in a beautiful grass green shade and also QED3689, a soft knit cropped jumper in an elegant light blue. Check out Nova’s statement dresses with bold floral prints like NL258802, a contemporary mesh round neck midi including bright green accents. We also offer accessories to complete looks, including NL258319, a bottle green handbag and clutch purse with a bold canvas stripe design, and also NL258523, a reversible scarf with a cool blue watercolour print and delicate tassels. Together, these vibrant pieces can be used to create energising capsules or highlight pieces within your range, ensuring your store or boutique reflects the fresh, optimistic mood that Winter Brights bring to AW25.
The Colour Story Overall
Autumn Winter 2025 presents a colour story that is both versatile and impactful, offering retailers the tools to create collections that resonate with a wide range of customers. This season is defined by contrasts: the grounding comfort of Mocha Mousse, the soft femininity of powder pinks and pastels, the empowering drama of Cherry Lacquer and other shadowy darks, and the uplifting energy of Winter Brights like icy blue and vibrant green. Together, these shades offer a spectrum that speaks to every mood, calm and reassuring, bold and expressive, or playful and uplifting, making them indispensable for a well-rounded AW collection.
At Nova of London, these colours have been thoughtfully translated across our best-selling categories, ensuring you can bring the season’s palette into your store with ease. Our Magic Trousers in earthy neutrals deliver everyday wearability, while pastel knitwear and feminine tops add softness to seasonal buys. Dark-toned coats, burgundy knits, and floral dresses reflect the richness of shadowy darks and Cherry Lacquer, while statement brights across jumpers, accessories and dresses energise displays and capture shopper attention. By combining these shades into cohesive capsules, whether through tonal layering or high-contrast styling, you can create visual impact that inspires your customers while keeping your range aligned with the latest forecasts.
This season’s colour forecast isn’t just about following trends, it’s about offering choice, versatility and storytelling through colour. By embracing this palette, you’ll ensure your store feels fresh, modern and in tune with what shoppers are looking for as we move into the colder months. Shop Nova of London’s AW25 Colour Collection today and bring the season’s must-have shades into your store.
