Accessories have the power to transform an outfit from simple to standout, allowing shoppers to express their individual style with ease. Whether it’s a lightweight scarf, a structured bag, a pair of timeless sunglasses, the right accessory brings personality, versatility and polish to any look. For retailers, accessories also offer strong sales potential; they are affordable, easy to mix and match, and encourage customers to leave with a complete look rather than just one piece.
Why Accessories Are a Must-Have
In today’s fashion market, accessories are more than just finishing touches; they’re essential styling tools to give customers the flexibility to refresh their wardrobes without investing in an entirely new outfit. Shoppers increasingly look for ways to create a complete look when purchasing, and accessories provide the perfect solution. A chic scarf or a statement bag instantly elevates a simple dress or casual ensemble, making the overall outfit appear more thought-out and polished.
From a retail perspective, accessories are easy to upsell. They’re typically lower in price compared to core clothing items, making them a justifiable add-on for shoppers who might hesitate over a second garment. This affordability, combined with their versatility, encourages impulse purchases and boosts basket value. More importantly, accessories create opportunities for retailers to inspire customers with styling suggestions, showing how a single item of clothing can be transformed with the right finishing touches.
What is Upselling & Why it Works
Upselling is a well-established retail strategy that involves encouraging customers to purchase additional products that complement the items they are already buying. Rather than being seen as a hard sell, effective upselling enhances the customer’s shopping experience by offering them solutions they may not have considered. In fashion, this often means suggesting accessories that elevate and complete the look, items that feel natural and relevant to the purchase.
Accessories are particularly powerful when it comes to upselling because they are versatile, affordable, and universally appealing. For example, a customer choosing a summer dress can easily be shown how a pair of sunglasses and a coordinating bag will pull the look together. Similarly, a winter knit can be elevated instantly with the addition of a textured scarf. The subtle prompts not only help shoppers envision a complete outfit but also increase their likelihood of leaving with multiple items rather than just one.
From a business perspective, upselling is one of the simplest ways to increase average order value and maximise revenue without requiring heavy discounts or large sale promotions. By positioning accessories as the finishing touch to an outfit, retailers can drive incremental sales, build stronger customer loyalty, and create a more engaging shopping experience that feels personalised and thoughtful.
Nova Of London’s Bestselling Accessories
At Nova of London, our bestselling accessories collection is designed to complement our womenswear ranges while providing retailers with high-margin add-on opportunities. From trend-led styles to everyday staples, our curated selection ensures there’s something for every customer, every season.
Scarves
Scarves remain one of the most versatile and timeless accessories, making them a consistent bestseller across all seasons. They are lightweight, easy to merchandise, and perfect for styling with both casual and smart looks. A printed scarf like NL258529 or NL258520 can instantly inject colour and pattern into a basic outfit, while a neutral tone or plain design such as NL258532 or NL258515 provides a polished, understated finish. Their adaptability means they appeal to a wide customer base, from younger trend-led shoppers to those seeking everyday wardrobe staples.
Bags
A bag is more than just a functional item; it’s a style statement and an essential part of everyday life. From spacious totes such as NL257368 or NL257367 to hands-free crossbodies like NL258321 and NL258320. Nova’s bestselling bags combine practicality with on-trend designs, ensuring broad appeal across multiple demographics. Customers are often willing to invest in bags because they know they will use them daily, making them a high-value purchase that consistently drives repeat sales.
Sunglasses
Sunglasses are a timeless accessory that never goes out of style, combining fashion with function. They instantly elevate an outfit, lending a polished and confident edge, whether paired with casual denim or summer dresses. At Nova of London, we have a large range of frames and lenses, such as Cat Eye, including NL258317 or NL258307, Ombre Lenses including NL258306 and NL258315, and even Frameless designs like NL258301 or NL258300. Beyond their style appeal, sunglasses are a practical essential, offering year-round relevance from summer holidays to winter sun.
Not Just Add-Ons
Accessories are more than just add-ons, they are the key to creating a complete, polished and versatile wardrobe. For shoppers, they provide the freedom to experiment with style, refresh existing outfits, and express individuality without the need for a major investment. For retailers, they represent one of the most effective categories for driving upselling, boosting average order value, and inspiring customers to shop with confidence.
At Nova of London, our bestselling accessories range has been carefully curated to deliver both fashion-forward appeal and commercial success. From lightweight printed scarves and versatile handbags to on-trend sunglasses, each piece has been designed to complement our womenswear collections while standing out as a must-have in its own right. With a focus on quality, variety, and affordability, our accessories collection ensures there is something for every shopper, every season.
Now is the perfect time to explore how accessories can transform your offering, helping your customers leave with a complete look while increasing your store’s sale potential. Discover our full accessories collection today and elevate your range with bestselling pieces that deliver style versatility, and value.
