In recent years, activewear has evolved from a niche segment of the fashion industry to a dominant force. With women’s activewear making up over 62% of the total sportswear market, this highlights the increasing focus on female participation in fitness and the growing demand for stylish and functional options in women’s apparel. This means activewear is not only booming in popularity among fitness enthusiasts but also among adults with everyday careers trying to keep healthy. Consumers are not only seeking activewear that supports workout routines but clothes that enhance style and look fashionable.
Here at Nova of London we have recognised this trend and begun stocking pieces that seamlessly blend performance with trendy aesthetics. We offer a wide activewear collection, ranging from active tops, leggings, skorts, and co-ord sets, which are all perfect for exercise and keeping fit while looking your best.
What is Activewear?
Activewear encompasses a vast array of clothing items specifically designed for physical activity, sports and exercise, prioritising both comfort and functionality. Historically workout attire was strictly functional, focusing mainly on durability and breathability. Often made from moisture-wicking, breathable and stretchy fabrics to enhance movement and support during workouts, brands such as Lululemon and Nike are now mixing this with vibrant colours and stylish designs to evolve activewear into something fashionable while being active. So why is it here to stay?
The Comfort
Activewear is designed for comfort through the use of specialised fabrics that offer features such as breathability, moisture-absorption and elasticity, which helps regulate body temperature and keep the skin dry during sports and physical activity. The construction of activewear often includes flat seams to reduce chafing and irritation, along with a flexible fit that allows for a full range of motion making it easier to engage in various exercises. Lastly, many activewear pieces incorporate ergonomic designs that contour to the body’s shape, providing extra support where needed as well as ensuring a relaxed feel whilst keeping fit.
Encouraging an Active Lifestyle
Wearing activewear can also influence our attitudes towards fitness and health. Studies have shown that the clothes we wear can affect our motivation and mindset. It encourages a significant boost in self confidence as it is specially designed to flatter the body shape and accentuate best features making wearers feel more comfortable during a workout. Additionally, a big benefit of activewear is its capacity to boost performance during exercise. From compression leggings that enhance circulation and reduce injuries to supportive sports bras that minimise bounce and moisture-wicking tops that keep wearers cool, it is engineered to maximise the effectiveness of any physical routine.
Inclusivity and Body Positivity
The popularity of activewear has risen due to the industry making significant strides towards body positivity. Many brands offer a wider range of sizes and styles, catering to diverse body types and personal styles. The emphasis on representation helps consumers feel more confident and supported on their fitness journeys, fostering a sense of community.
Discover Activewear With Nova of London
At Nova of London, we offer one of the biggest wholesale activewear collections that not only embraces the latest fashion trends but is specially designed for workouts, sports and physical activity. From a wide range of sporty leggings to breathable tops and stylish skorts, we’ve got you covered no matter the exercise. But what styles are customer favourites?
This activewear pocket skort combines the stylish look of a cute pleated mini skirt with the practicality of attached shorts underneath. It offers the freedom of movement while providing the modesty and coverage of a skirt making it perfect for sports such as running, tennis, and badminton.
NL245438 – High Zip Neck Contrast Activewear Top
This trendy activewear top features a fashionable contrasting colour design, making the wearer feel stylish and confident going to the gym or playing sports. The high zip neck is an excellent feature for exercise as it offers adjustable ventilation, allowing the wearer to unzip for increased airflow during intense physical activity or zip up for warmth during cooler sessions. This versatility helps regulate body temperature, increasing comfort and boosting performance. The thumb holes help to keep the sleeves in place, preventing them from riding up during movement as well as providing extra coverage for the hands and wrists, keeping the muscles warm during workouts.
NL245225 – Activewear Contrast Stripe Legging 
Bringing a colourful twist to activewear, these sporty leggings are not only stylish but designed to provide easy mobility, flexibility and support during exercise or sports. They feature a unique contrast V waistband that not only upgrades the fit but also flatters the silhouette. The ruched bum detail provides a sculpted look, enhancing the wearer’s confidence and supporting fitness goals.
NL245437 – Short Sleeve Activewear Mesh T-Shirt
Matching with NL245225 to give you a complete ensemble, this colourful round neck and short-sleeved t-shirt is designed for comfort and performance during workouts as well as showcasing a bold look. The breathe mesh details strategically placed along the sides and back not only elevate the t-shirts style but also ensure optimal air-flow, keeping the wearer cool and dry as they push through their routines.
Buy Activewear With Nova of London
Activewear represents much more than just clothing; it signifies a lifestyle rooted in health, fitness and self-expression. Nova of London has excitingly put together this collection to give this specific customer the best experience possible as well as an array of options. We believe in the power of versatility, which is why our activewear products are designed to be seamlessly interchangeable. Each piece can be mixed and matched, allowing customers to create unique combinations that suit their style and activity level. Whether they’re hitting the gym, playing their favourite sport or running physical errands, the right activewear enhances performance, boosts motivation and most of all promotes a healthy mindset while staying fashionable. Shop our the range here!
