It's A Wrap On The Pure London Show!

It's A Wrap On The Pure London Show!

The Pure London Show was back earlier this week and despite the record-breaking heat, was in full swing! In the iconic and beautiful Olympia building in Kensington, brands, buyers, and wholesalers gathered together to bring their newest collections alive and form all-important connections.

Being the first in-person, standalone show since the beginning of the pandemic, Nova of London was honoured to be in attendance with our very own stand where we showcased our Autumn Winter 2022 collection for the first time! This exclusive launch of the AW22 wholesale range allowed attendees to see and buy the range before the general public and to be the first to get their hands on the new collection by pre-ordering their Autumn Winter stock.

The show really highlighted the importance of in-person business, especially across the fashion industry, and it was wonderful to finally be reunited with some of our amazing existing customers, whilst gaining some new ones too! Our excellent sales directors were busy networking and placing orders throughout the entirety of the event and are now looking forward to the great things due to come.

However, the 200 exhibitors were not the only basis of the show but the fabulous catwalk and informative talks. This year’s theme was ‘Empowering Change’ with exciting talks and keynote speakers on the retail industry and sustainability. On the catwalk, exhibitors gave live fashion shows featuring the season’s key trends styled with products on sale at the event.

And finally, a shout-out is definitely needed to Henson Franklyn Co for the design and setup of our beautiful stand. The sleek yet distinctive design elevated the look of our collection and had customers drawn in from the very beginning. We cannot thank them enough!

This year’s show may only have just been wrapped up and done, but we’re already planning for February’s show which is due to be bigger and better than ever! If you’re interested in shopping our wholesale Autumn Winter 2022 collection, stock is now live on our website with new pieces dropping daily.