Summer is just around the corner, which means dining al fresco, garden parties, picnics, far-flung beaches, wedding season, longer days, and warmer nights—all of which call for seasonal styling.
Shoppers will be looking to refresh their wardrobes with brand-new pieces for summer and we’re here to help you provide them with their new favourite styles.
Sit back, relax, and enjoy the Nova of London women’s summer wholesale clothing buying guide, where we ensure you and your customers are well-stocked for the coming season.
Things to consider when wholesale shopping for summer
Shopping as the end customer is a completely different experience from shopping as a store or eCommerce brand because, with the latter, you’re buying for other people.
Not just buying for other people but also trying to select products that will capture their attention and convert this engagement into a sale.
Below, we share some key considerations for you to keep in mind when bulk-buying women’s summer clothing to help steer you in the right direction.
Different types of items
Summer isn’t just about shorts, strappy tops, and dresses—they’re some of the most common pieces people reach for when dressing for warmer temperatures but it’s important to consider other different types of clothing too.
Our Spring Summer 2024 collection has been divided into a number of key ranges, including:
- Wholesale Dresses
- Wholesale Skirts
- Wholesale Tops
- Wholesale Playsuits and Jumpsuits
- Wholesale Leggings
Our SS24 collection also includes trousers, jackets, blouses, and lightweight knitwear to make sure you’ve got all of your customers' bases covered. You want them to be able to come to your store and be able to find everything they need, in one place, without having to go to your competitors to complete their seasonal looks.
Prints, patterns, colours, and textures
As well as types of products, shapes, and silhouettes, you should also consider the prints, patterns, colours, and textures you (and your customers) want.
Naturally, these will be led by market trends and your target audience, not just your personal preference, so use current trends as a compass to guide you. More on seasonal trends in just a moment.
Popular prints, patterns, and textures we’re seeing for SS24 are:
- Animal prints.
- Paisley patterns.
- Bold, vibrant florals and more ditsy, delicate florals.
- Contemporary crochet and broderie anglaise.
- Large embroidery and applique motifs.
Sizing options
Once you’ve got a solid idea about what categories of clothing you want to stock and the types of aesthetic looks and finishes you want to sell, you then need to consider sizing.
You should have a reasonably clear idea about what kind of size range your target demographic requires, so it’s essential to let this inform your summer wholesale shopping spree.
We cover the importance of inclusive sizing further on so keep scrolling for more guidance there.
Seasonal trends
Another key thing to consider when stocking your store with summer styles is seasonal trends. Trends inform so many other factors listed above and can be the difference between selling out or dealing with unsold stock.
That said, it is crucial to keep your store’s unique identity in mind when considering how you want to make this season’s hottest trends your own. Finding the sweet spot between trend following and making sure your brand stands out from the crowd is an important balance act.
Check out our guide to the essential trends for Spring/Summer 2024 when you’re done here to inspire your seasonal inventory!
Wholesale buying tips and tricks from our experts
Hopefully you’re now feeling more confident about shopping around for women’s wholesale summer clothing for your store.
Next, we share some more tips and tricks from our experts on how to put your product selection in the spotlight in all the right ways.
Make sure your sizing is inclusive
When considering the sizing you want to offer across your women’s summer clothing collection, it’s crucial to keep inclusivity in mind. Customers are diverse in size and body type and they want to shop from stores that make them feel represented and provided for.
Choose a women’s wholesale clothing supplier that offers inclusive sizing (like us!) so that no shopper browsing your store has to take their custom elsewhere in order to find their size.
Conduct some analysis of your sales data to establish which sizes are most popular for your customer base. That way, you can balance covering inclusivity with investing in inventory that will sell and generate revenue for you.
Research seasonal trends on social media
We covered earlier how key fashion trends are going to be when it comes to navigating seasonal wholesale buying—but where is the best place to conduct your trend research?
Magazines, websites, and blogs are brilliant sources of informative inspiration but our pro tip would be to use social media platforms like Instagram, TikTok, Pinterest, and YouTube as research resources.
Instagram, TikTok, Pinterest, and YouTube are the main social platforms where you’ll find users posting fashion-based content—and actually, where many trends are born.
Lots of trends are still conceived on the catwalk by trailblazing high-end and high-street brands but social media influencers are becoming increasingly prolific in setting and steering top trends.
Scroll these apps and platforms to gather information about hot trends and let the algorithm lead the way. Spot patterns in prints, silhouettes, styling combinations, and colours, then use this to inform your own seasonal bulk purchases.
Invest in high-quality product photography
The quality of the images on your website or in your marketing materials has a huge impact on how a customer perceives your brand and product. It is also a major influential factor in whether they or not they decide to purchase from you.
That’s why it’s important to consider associated promotional costs as part of the buying process too.
Our advice would be to:
- Hire a photography studio to ensure good lighting.
- Hire a professional product photographer if you don’t feel you can capture and edit the images yourself.
- Hire professional models that align with the identity of your brand.
If the clothing you want to sell doesn’t look eye-catching, clear, and detailed on your website, customers will be far less inclined to buy or even browse.
You should also provide customers with shots from multiple angles so they can easily see the full product. Some sellers even choose to display a video of a model wearing and moving in the product too so that the customer can see it in motion.
Buy from a reputable wholesale clothing supplier
Last but certainly not least, finding a reputable women’s wholesale clothing supplier is going to be critical to your success.
Look for a supplier that prioritises high-quality craftsmanship, product diversity, great customer service, and prices that fit within your budget. It’s important that you have a good relationship and a positive experience with any suppliers or manufacturers you work with.
When considering your supplier options, it’s also essential to research things like shipping costs, transport fees, and minimum order quantities (MOQs), as you’ll need to factor these into your bulk buying budget.
Discover the latest in women’s wholesale clothing at Nova of London
Nova of London's Spring Summer collection is bold and trend-led without any compromise on the excellent quality of wholesale clothing we’re renowned for.
We have also dedicated ourselves to ensuring that our SS24 range is as inclusive as possible, catering to all body types with sophisticated and flattering pieces across our core to plus-size styles.
Ready to start shopping? Explore our collection of high-quality women’s summer wholesale clothing now. We make bulk ordering a breeze and offer direct shipping at competitive wholesale prices so you can stock your store with the products you love for less.
For more information on how to place an order with Nova of London, get in touch, or check out our Wholesale Clothing FAQs and the Nova of London Blog for all the latest news and product updates.
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