Using and recognising higher quality materials in wholesale clothing has become a lot more common within the fashion industry. As consumers are looking to build higher quality wardrobes and are becoming more discerning, businesses are responding by investing in more premium materials and craftsmanship, enhancing visual appeal whilst providing a competitive edge in the market.
At Nova of London, we understand that our customers are extremely perceptive and looking for high quality wholesale stock for their businesses. We take pride in sourcing the finest fabrics such as viscose, linen and cotton to exude quality and craftmanship. Nova of London’s Spring Summer 2024 collection is a clear example of this.
What makes a material high quality?
Strength- High tensile or compressive strength and the ability to resist deformation under stress.
Durability- Maintaining structural integrity and able to withstand wear and tear over a long period.
Density- Having a specific density which is suitable for the intended use, whether it’s lightweight for warmer weather and easy handling or heavy for colder temperatures and stability.
Flexibility- Without losing strength, higher quality materials will maintain the ability to accommodate bending and stretching.
The most popular synthetic material is polyester, but this may not always be the best option. Some of its rivals include viscose, cotton, and linen.
Viscose Material
Viscose is made from a substance called cellulose which is derived from plants, making it a semi-synthetic fibre. Viscose is perfect for comfort as it is a water absorbing material, making it highly breathable and lightweight. Viscose prevents sweat marks by absorbing and locking it away, making it a popular choice for summer shirts and dresses.
Cotton Material
Cotton is another high-quality alternative. It is a natural fibre made from cotton plants which comes with many advantages. It is a hollow fibre and like viscose, it absorbs moisture making it breathable and comfortable. It contains insulating properties meaning it will feel cool in the summer but keep you warm in winter.
Linen Material
Linen is a another high-quality yet stylish material choice that is extremely on-trend this season! Linen can withstand high temperatures and absorbs moisture without holding bacteria. It is one of the most durable fabrics because the more it is washed, the stronger it gets, making it high quality.
Nova of London Incorporating High Quality Materials
Nova of London has excitingly incorporated these high-quality materials in our new Spring Summer 2024 collection to give customers the best experience possible. It is important that the materials used for this range reflect the use and purpose of the products as well as staying extremely stylish! Some of our favourite wholesale clothing pieces this season are made from linen in our Made in Italy, Italian clothing collection!
Ready to start shopping? Explore our collection of high-quality women’s summer wholesale clothing now. We make bulk ordering a breeze and offer direct shipping at competitive wholesale prices so you can stock your store with the products you love for less.
For more information on how to place an order with Nova of London, get in touch, or check out our Wholesale Clothing FAQs and the Nova of London Blog for all the latest news and product updates.
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