The essence of Italian elegance has transcended cultural boundaries and historical periods, leaving a lasting imprint on fashion and craftsmanship. At Nova of London, we are proud to stock one of the largest wholesale Made in Italy collections that include a variety of vibrant colours, detailed patterns and trendy styles. But where did the demand for Italian-made products come from?
The Legacy of Italian Fashion
From the Renaissance to present day, Italy’s rich cultural heritage has inspired iconic styles such as the sleek lines of Italian design, the sophisticated flair of Italian fashion, and the warm hospitality of Italian living.
During the Renaissance, Italy saw a surge in artistic innovation, and fashion was no exception, as designers such as Marchesa Luisa Casati created opulent and exquisite garments that showcased their mastery of textiles, embroidery, and adornment. Made in Italy is a cultural statement that is recognised and admired around the world. It has a high demand due to celebrities, cinema and music promoting its elegance, influencing others globally throughout time.
Italy is home to a number of well-known fashion capitals, each of which adds its own distinct aesthetic to the varied fashion scene in the nation. Milan, the global centre of fashion, features cutting edge and modern designs. It has its very own fashion week which is a platform for top designers such as Versace, Prada, and Armani to showcase their newest designs. Florence is renowned for its luxury leather goods and artisanal craftsmanship whereas Rome is famous for its elegant and sophisticated fashion landscape, reflecting Italy’s heritage.
The Benefits of Wholesale Italian Clothing
Here at Nova of London, we understand the increasing demand for Italian-made and sourced garments. It is very popular, especially in wholesale, so why are businesses and boutiques eager to stock these products?
- The name - From the influence of famous designers and celebrities, just having ‘Made in Italy’ on the label increases its value. It is globally recognised that clothing made by Italian manufacturers is renowned for its elegance and capacity to create luxury and fashion trends, in addition to the quality and safety of the raw materials utilised. Nova of London has an expert team that travels to Italy to source these garments and make sure they are on trend and suitable for our customers.
- Colours and Prints - Italian textile factories are renowned for their state-of-the-art methods of printing that blend colour and patterns. This gives customers endless colour options and opportunities, allowing them complete control and customisation of the garments they want to stock, no matter the season. Italian styles at Nova of London have a large choice of colours for each product so customers can easily find the perfect garment to match their preferences. Some of these styles include, NV4083IT, a relaxed elegant top and shorts co-ord, NV4055IT, a chic bow strap cami top, NV4046IT, a stunning abstract print midi dress with cocoon pockets and NV1224IT, trendy pinstripe wide leg trousers, all with over 10 colours each.
- Premium Materials - Nova of London’s Italian stock is made from premium high-quality materials such as viscose, cotton and linen to ensure maximum comfortability as well as chic style. It is important that the materials used for this range reflect the use and purpose of the products.
- Size Variety - All of Nova of London’s ‘Made in Italy’ range is One Size! This means that our garments are suitable for all body types and our customers do not have to worry about purchasing different sizes. This approach can also reduce waste and streamline production processes, making it a more sustainable and efficient way to produce clothing. Each style is sold in a pack of 2, which streamlines inventory management and translates to cost savings.
- Stock Availability - Nova of London’s Italian collection has a large inventory and quick turn around so customers can have access to the products in a timely manner, which can be especially important for fashion-conscious consumers who want to stay up to date with the latest trends. This rapid restocking and turnaround can also help to reduce the risk of stockouts and lost sales, allowing us to maintain a strong online presence and build trust with our customers.
Nova of London’s ‘Made in Italy’ Collection
Nova of London’s ‘Made in Italy’ collection is proof of the adaptability and inclusivity of one-size apparel. All customers' varied tastes and body types are catered to by our collection, which offers a wide range of styles in One Size, fitting UK sizes 8 to 16. Our wide range guarantees that there's something for everyone and every occasion, making it the ideal one-stop shop for trend-forward stores, whether your customers are looking for elegant evening dress or casual everyday wear.
